Case Study
Brick by Brick: A Docuseries Capturing Spokane’s Historic Transformation
When Spokane real estate developer Jordan Tampien reached out to Corey Jeppesen, owner and executive producer of Bahlr, the vision was ambitious: document the full transformation of Spokane’s iconic Peyton Building—one of downtown’s largest historic structures—into luxury urban residences.
But this wasn’t just a request for a promotional video.
Case Study
Brick by Brick: A Docuseries Capturing Spokane’s Historic Transformation
When Spokane real estate developer Jordan Tampien reached out to Corey Jeppesen, owner and executive producer of Bahlr, the vision was ambitious: document the full transformation of Spokane’s iconic Peyton Building—one of downtown’s largest historic structures—into luxury urban residences.
But this wasn’t just a request for a promotional video.
Introduction
Jordan wanted a cinematic docuseries. One that could live on platforms like Netflix, Magnolia Network, or Peacock. One that could promote his project locally and be prepared for national licensing and syndication. He needed a production partner who could concept, brand, direct, and execute a long-form episodic series—from Spokane, for the world.
Jordan Tampien, Four Degrees Real Estate
Bahlr Media
Brick by Brick
Renovation of the historic Peyton Building into The Peyton Lofts
8 episodes (30 minutes each)
Renovation | Real Estate | Entrepreneurial Vision)
Created for network acquisition & licensing; scalable for social, web, and local TV
2026
Corey Jeppesen, Bahlr
Kevin Graham
Branding
Bahlr created a striking and versatile brand identity for Brick by Brick that reflects the industrial elegance of the Peyton Building while emphasizing the modern vision for the series. Our branding deliverables include:
Logo Design
A bold, industrial-inspired logo emphasizing the strength and history of the project.
Color Palette
A refined selection of earthy tones paired with bold contrasts to evoke both the grit of construction and the sophistication of the finished product.
Applications
Branding materials developed for digital and video assets, including title screens, social media graphics, and promotional content.
01
A National-Caliber Docuseries
Bahlr is overseeing the full production of Brick by Brick—a professionally produced, fully formatted docuseries that tells the true story of what it takes to restore a historic building into a modern luxury development.
This isn’t a corporate promo. It’s a story-driven, episode-structured, network-ready project with wide licensing potential.
We are:
Handling full pre-production, production, and post
Scripting episodes to build character and narrative arc
Capturing cinematic visuals, high-end interviews, drone footage, and on-site construction
Formatting for full episodic delivery to streaming buyers and agents
02
The Branding of a Show + a Building
From the start, Bahlr didn’t just produce the show—we created the identity.
- “Brick by Brick” was a name conceived by Corey and the Bahlr team. It’s now both the name of this flagship series and a standalone brand Jordan intends to use for future properties and projects.
- We created logos, color schemes, visual language, and brand guidelines for both the series and The Peyton Lofts.
- These brand identities serve separate purposes but were developed to live in tandem and serve both the real estate and entertainment objectives of the project.
03
A New Model for Promotion
This project sets a new precedent for what content can do.
Jordan and his investors get high-quality footage for YouTube, email marketing, local TV, and social content—right now.
But more importantly, the series is being positioned for national acquisition through Bahlr’s relationships with content agents.
If picked up, the potential brand exposure for Jordan and the city of Spokane becomes limitless—reaching viewers across the country and showcasing his projects to a nationwide audience.
Formatting for full episodic delivery to streaming buyers and agents
The return on investment isn’t just in footage. It’s in perception, scale, and possibility.
Key Players
Created the show, the brand, and the vision. Leads the creative and strategic execution of the series.
Oversees visual style, on-set camera work, and cinematic treatment for every scene and interview.
Funded the production. His ambition to tell the story right is what launched this high-caliber project.
Oversees construction and building integrity throughout.
Guides the aesthetic and architectural decisions for the loft conversions.
Conclusion
A Model for the Future
Brick by Brick isn’t just about the Peyton Building.
It’s about proving what’s possible when a visionary developer partners with a fearless production team to build something that lasts—not just physically, but culturally.
If you’re building something worth sharing, don’t settle for a reel.