Case Study
A Streaming Docuseries Capturing Spokane’s Peyton Building Transformation
Brick by Brick is a dynamic eight-episode docuseries documenting the transformation of Spokane’s historic Peyton Building into the Peyton Lofts. Produced and branded by Bahlr, this ambitious project blends captivating storytelling, high-quality production, and bold creative direction to spotlight every phase of this redevelopment journey.
With 12+ shoot days scheduled throughout 2025, Bahlr is leading all aspects of production, from initial branding to pre-production planning and ongoing filming. This case study is an evolving showcase of the creative and strategic services we’re delivering to bring Brick by Brick to life.
Project Name
Alex Donnolo
Year
2024
Deliverables
Full Website, Design, Developing
Technologies
HTML, CSS, Javascript, Divi
The Challenge
The Peyton Building, a Spokane landmark, is undergoing a monumental renovation into modern Peyton Lofts. The challenge for Bahlr was twofold:
- Develop a compelling brand identity for Brick by Brick that resonates with audiences and stakeholders.
- Create an engaging visual narrative through video content that captures the essence of transformation over multiple episodes, appealing to both local and potentially national audiences.
Our Approach
Bahlr created a striking and versatile brand identity for Brick by Brick that reflects the industrial elegance of the Peyton Building while emphasizing the modern vision for the series. Our branding deliverables include:
Logo Design
A bold, industrial-inspired logo emphasizing the strength and history of the project.
Color Palette
A refined selection of earthy tones paired with bold contrasts to evoke both the grit of construction and the sophistication of the finished product.
Applications
Branding materials developed for digital and video assets, including title screens, social media graphics, and promotional content.
Pre-Production
Our team handles every aspect of pre-production, including:
- Concept Development: Collaborating with stakeholders to craft the series’ vision.
- Scheduling: Planning 12+ shoot days over 2025 to align with construction milestones.
- Casting and Coordination: Ensuring the right talent and interviewees are involved to tell an authentic and engaging story.
Bahlr is managing all filming efforts, including:
- High-quality footage of each phase of the renovation.
- Engaging interviews with key project contributors.
- Footage and detailed B-roll that capture the building’s transformation from every angle.
Brick by Brick: Transforming Spokane’s Historic Peyton Building
Behind the Scenes of Brick by Brick | The Bahlr Team in Action
Results So Far
- Teaser Release: The official teaser trailer is already building excitement, showcasing the project’s scope and creative direction.
- Brand Identity Launch: The cohesive branding for Brick by Brick is helping solidify the series’ professional presentation and marketability.
This case study will continue to evolve as we release more episodes, content, and updates throughout 2025
Explore More
Read our press release for additional details on the project.