An Ode to Videographers (From Someone Who’s Been There)

By Corey Jeppesen, Executive Producer, Bahlr

an_ode_to_videographers_post_header_img_new

In the world of advertising, there’s no shortage of designers, developers, marketers, and strategists. But today, I’m not speaking to all creatives. I’m speaking to the videographers. The ones who are almost always on the move, often behind the lens, rarely behind the mic. This one’s for you.

Before we get too far, let me be clear: I’m not just another entrepreneur or agency owner trying to toss videographers into a project just to raise my margins. This isn’t some disconnected leadership model that sees creatives as plug-and-play assets. I’m not here to commodify your work or pretend that assembling creative teams is as simple as booking a flight.

videographers_i_came_from_this_world_section_sidepic

I actually come from this world.

I have a degree in design. I spent years as a videographer and editor, working in agencies and churches alike. I spent my twenties and thirties loading gear, color grading late into the night, fixing audio when nobody else even noticed the hum. I’ve done the low-budget shoots. I’ve traveled. I’ve captured moments on the fly and worked with entrepreneurs who didn’t have a single shot list, let alone a plan. I’ve seen the good, the bad, and the burned-out.

Now I’m 43. I have four daughters and a beautiful family. I still work in this space every day through the company I founded—Bahlr. It’s often described as an “agency,” but to be honest, I don’t see it that way.

To me, Bahlr is a solution center.

It’s where brands come not just for content, but for answers. For outcomes. For results. Business owners, entrepreneurs, and entire organizations bring their advertising problems to my table—not because I have a trendy reel or a catchy tagline—but because I know how to take those problems and solve them with strategy, execution, and a well-structured team.

videographers_bahlr_solution_center_section_sidepic

videographers_talk_about_section_sidepic

And that’s what I really want to talk about—structure.

See, my role today is that of an executive producer. Whether it’s a motion picture, a commercial, a docuseries, or a TikTok campaign—I build the entire thing from the ground up. I source talent. I write scripts. I direct. I assemble creative teams based on each project’s needs, not some fixed, bloated payroll. Sometimes those teams are freelance creatives. Sometimes they’re boutique companies. Sometimes they’re full-time operators placed specifically for the duration of the work.

And videographers—listen to me closely—this model was built with you in mind.

Why? Because I know your pain. I’ve lived it.