The Fundamentals of Advertising

The Fundamentals of Advertising

The Fundamentals of Advertising The goal of an advertiser shouldn’t be to just create; but to also educate and develop a narrative that drives real value in the advertising industry. In a landscape saturated with emerging talent, experience remains the differentiator....
Hiring a Creative Employee vs Hiring a Creative Agency

Hiring a Creative Employee vs Hiring a Creative Agency

Hiring a Creative Employee vs Hiring a Creative Agency When people think about their business, they’re often so busy running it that they struggle to determine the value of different needs. So, I want to take a moment to talk about that. The Mindset Around Branding...
Why Walmart’s Subtle Rebrand is the Perfect Move

Why Walmart’s Subtle Rebrand is the Perfect Move

Why Walmart’s Subtle Rebrand is the Perfect Move Sometimes I think innovation is dead but then I see this and my mind is blown. Wow. https://t.co/mqWfwLAfe5— Matt Walsh (@MattWalshBlog) January 13, 2025 Recently, Walmart unveiled a slight iteration of its iconic logo....