Stop Selling Boats—Start Selling the Ocean

Stop Selling Boats—Start Selling the Ocean

Stop Selling Boats—Start Selling the Ocean So, you think entrepreneurs are looking for a video guy? A web developer? A graphic designer? You post content, push out ads, and throw up images trying to bait business owners into paying you for creative assets—videos,...
Easy Home Buyer

Easy Home Buyer

Case Study Easy Home Buyer Easy Home Buyer (EHB) had built a strong presence in our region with years of consistent TV and radio ads. Their jingle was instantly recognizable, and their media placements were clearly working. But as their ad frequency increased, the...
Creatives aren’t enough.

Creatives aren’t enough.

Creatives aren’t enough. There’s a shift happening in the creative industry right now—especially in small towns like mine—and it’s impossible not to notice. Every time you look around, another skilled videographer, designer, or content creator has decided it’s time to...
You’re Probably Not Ready to Market—Really

You’re Probably Not Ready to Market—Really

You’re Probably Not Ready to Market—Really Most businesses think they’re ready to market, but the hard truth? They’re not. You can have a killer brand. A beautiful, well-designed website. A top-notch video campaign. But if nobody sees what you’ve built, none of it...
Do You Suck at Communicating?

Do You Suck at Communicating?

Do You Suck at Communicating? That’s why I’m here. While excelling in your field is commendable, effectively conveying that passion to others is a different challenge altogether. It’s about making your audience feel your enthusiasm and understand the unique value you...