They Knew You Before You Walked In the Room
Why Marketing Isn’t a Luxury—It’s a Shortcut to Trust I can’t tell you how many times I’ve heard business owners say…
An Ode to Videographers (From Someone Who’s Been There)
In the world of advertising, there’s no shortage of designers, developers, marketers, and strategists. In the world of advertising…
Why I Still Enter Design Contests (and Why You Should Too)
I recently came across a design contest posted by the Hillyard Alliance in Spokane — an open call for creatives to submit banner artwork…
The Cost of Winning: Why You’re Not Overpaying—You’re Undervaluing
If you think that hiring an agency to establish your brand, create your content, and deploy it with strategy and placement that fuels long-term…
The Lost Art of Leadership in Advertising
In the golden era of advertising—think 1950s Madison Avenue—the men running the agencies weren’t scrambling for approval or guessing what their clients wanted.
Just because you can, doesn’t mean you should.
We’re in a strange place in advertising. — Everywhere you look, businesses are being sold the same promise…
It’s Not the Size of the Brand—It’s How You Use It
In the world of business, branding, and advertising, there’s a common misconception: that the way your brand looks is the beginning and the end of your success.
Read the Room
One of the biggest, most expensive, and most frustrating mistakes I see—across the board, no matter the industry, no matter how big the name…
You Picked Talent Over Leadership
I’ve been in advertising and creative production long enough to see the landscape shift, tilt, and collapse over and over again.