Social Media Content Creator | Dec 03, 2019

Should I Outsource My Social Media Content?

Creating consistent content can be time-consuming — see which strategy is right for you!

Social media can be a great way to connect with your audience and communicate with new potential clients or customers. You can use it to entertain and engage with them, inform them about your business, or educate them on your industry and establish yourself an an authority on the subject. But, the key to winning social media is consistency, and creating your own content week after week can be time-consuming. So today, we're going to discuss some of the pros and cons of outsourcing your content creation versus creating it in-house.

Creating Content In-House:

Pros

  • When creating your own content in-house, you have the added benefit of your knowledge of the business and it's employees, as well as it's products or services. For an outsourced company, there can be a learning curve when it comes to fully understanding who you are, what you do, and how you do it, so your insider knowledge can give you an advantage when it comes to sharing what you have to offer.
  • You are also able to post about things as they are happening, and easily share behind the scenes photos of your staff or company events. We often find that these types of posts get some of the best engagement.

Cons:

  • For many businesses, it can be difficult to remain consistent with putting out content on a weekly basis, especially when you are busy with all of your other responsibilities. Often times, social media is the thing that gets put on the back burner to prioritize other tasks, but usually gets neglected for far too long. If the last time you posted was in 2018, we're looking at you. 😒
  • Another common problem is that the person assigned to create the social media content for your business may not have the experience or skills to create professional looking graphics and video or well-crafted copy. When new potential customers or clients look you up on social media, the last thing you want them to see are unprofessional images or typos all over your captions, giving the impression that your company doesn't care or lacks attention to detail.

Outsourcing Content:

Pros

  • Working with an agency like Bahlr Media gives you the benefit of adding someone to your team who can create professional content for you, and schedule it out on a consistent basis.
  • They have experience creating social media for a variety of industries and professions, and are able to work with you to understand your goals, to put together a content strategy that will speak to your audience.
  • While you may have more knowledge of your products or services, sometimes an outside view can be helpful for communicating that information to others who also aren't as knowledgeable about it. The average customer or consumer may not understand exactly what you do or the industry jargon you may use, so the way an outsourced creator communicates that message could be more relatable and effective.

Cons

  • Unless you communicate what is going on internally around your business, an outsourced creator won't necessarily know everything that is happening around the company to be able to share those updates with your social media followers. Designating a point person to share photos, ideas, and information to keep your agency in the loop is extremely valuable for both parties.
  • You will need to dedicate some time to educating your agency on your business so they can better communicate your message.

Because both options have pros and cons, one of the best solutions can actually be a merger of these two strategies. We find that for many of our clients, a mixture of in-house and outsourced content is the winning combination. By creating a partnership between the business and the agency, they get the benefit of putting out consistent and professional content every single week, with the flexibility to sprinkle in more personal content when they can. At Bahlr Media, we have seen that clients who implement this strategy typically have some of the best engagement on social media and love the results.

If you're interested to see how content creation could benefit your business, contact Bahlr Media today!