Case Study
Erik Rock
Erik Rock, driven by a desire to amplify his presence in the business world, partnered with Bahlr to carve out his unique niche. Recognizing the power of personal branding and dynamic content, our collaboration began with an aggressive push into video content while simultaneously crafting a brand identity that would resonate across various platforms. This case study details Erik’s journey with Bahlr, from initial concept meetings to developing a signature brand and launching a nationally recognized website.
Project Name
Erick Rock
Year
2023
Deliverables
Full Website, Design, Developing
Technologies
HTML, CSS, Javascript, Divi
Erik approached us with the ambition to make a significant impact in his field. Inspired by the likes of Gary Vaynerchuk, we identified that Erik’s personal signature could serve as the cornerstone of his brand. We had him create multiple iterations of his signature using a Sharpie, from which we developed his iconic logo. This signature has not only become central to his brand identity but is also animated across his digital content, enhancing its dynamic appeal. As Erik continues to expand his reach nationally, his signature brand remains a testament to the authenticity and personal touch we strived to capture, fully detailed in the brand guidelines we crafted together.
Logo Architecture
Our logo is a valuable element of our visual identity.
The example is intended to demonstrate how to structure the logo to ensure that it is always presented in the best balance.
Using Our Colors
Primary Palette
Erik Rock’s primary palette is a true reflection of his dynamic personality and professional ethos. The chosen colors are designed to capture Erik’s innovative spirit and modern approach. These hues are essential in establishing a strong, cohesive brand identity that resonates across all platforms. By consistently using this palette in all branded materials, we ensure a unified and impactful visual presence that effectively communicates Erik’s unique brand message.
Website Design & Development
The website design process for Erik was intensely collaborative, starting with a productive whiteboarding session in a conference room. As Erik articulated his visions and goals, we mapped out the site structure in real-time. This hands-on approach allowed us to rapidly move from planning to development, resulting in an award-winning website. Recognized by the Spokane Ad Federation with a Cobalt ADDY Award, our work on Erik’s site reflects our commitment to excellence and innovative design, setting a benchmark in digital branding.
Award Winner
Erik’s website was recognized with a Cobalt ADDY Award from the Spokane Ad Federation, highlighting our commitment to excellence and innovative design in digital branding.
Our initial engagement with Erik focused heavily on establishing his brand through personalized video content. This phase set the groundwork for his ongoing digital strategy, which has since transitioned to include a podcast produced by another specialized agency. The videos created during our collaboration are showcased here, exemplifying the high-quality content that helped catapult Erik’s brand into the spotlight.
Erik Rock | Bahlr Media
Erik Rock | Bahlr Media
Erik Rock | Bahlr Media
Erik Rock | Bahlr Media
Erik Rock | Bahlr Media
Erik Rock | Bahlr Media
Erik Rock | Bahlr Media
About our work
“Corey Jeppeson is my GO TO for all things marketing! He just built the most amazing website for me and helped my personal brand grow to the next level! Very thankful for the entire Bahl media team! They are incredible to work with and have been a joy through and through!”
Erik Rock