Just because you can, doesn’t mean you should.

We’re in a strange place in advertising. — Everywhere you look, businesses are being sold the same promise:


“You don’t need to hire a marketing team. You can do it yourself. So easy, even YOU can do it in seconds!”

(That last part? Read it with sarcasm. Heavy sarcasm.)

GoDaddy, Squarespace, Canva, Wix—the list goes on.

The market is flooded with these DIY tools telling business owners and entrepreneurs that building a brand, creating a website, designing ads, or editing videos is a task so simple, you’d be foolish to hire someone.

But let’s think about that for a second.

I could head over to Hobby Lobby today and buy canvases, paint, brushes, even some trendy little stencils. I could slap some colors together and maybe even hang it on my wall. But imagine if Hobby Lobby told me I was now good enough to sell my paintings like Picasso. Imagine if they genuinely convinced me of that.

How dumb would that sound?

Well, that’s exactly what GoDaddy, Squarespace, Canva, and all these other subscription-based “creative suites” are doing. They’re convincing business owners—smart people, mind you—that they can skip the entire strategy, creative process, and experience of real advertising work and do it themselves with drag-and-drop templates and royalty-free stock footage.
They’re not sabotaging us, the professionals.
They’re sabotaging you, the business owner.

Because what they’re selling isn’t a shortcut—it’s a lie.

There are entire college degrees built around what we do. Advertising, marketing, branding—these are massive, multi-layered fields filled with nuance, psychology, timing, storytelling, and real strategy. And under that umbrella sit dozens of specialties: copywriting, art direction, UX/UI, media placement, campaign development, and more.

But sure… click here and build your empire with a $9.99/month template.

Here’s the truth:

  • Just because you have a video camera on your phone doesn’t mean you’re making a motion picture.
  • Just because you shop at Home Depot doesn’t mean you can build a house.
  • Just because you own a wrench doesn’t mean you’re a plumber.

And just because you have access to a website builder doesn’t mean you’ve built a brand.

I’m not saying you can’t do it yourself. I’m saying you probably shouldn’t. Because what looks easy at the beginning turns into hours of frustration, mediocrity, and half-finished ideas that never really land. And that’s before you factor in juggling your actual business, your customers, your staff, your family—and somehow trying to make your marketing look and sound professional.

So don’t take my word for it. Try it.

Head over to Squarespace, Wix, Canva—whichever platform feels like today’s magic bullet.
Try building a site or editing a brand video that actually stacks up to the work on Bahlr.com.

Try doing it while managing everything else in your life.
Try doing it without throwing your laptop across the room.
And when you’re done—if you even finish—you’ll realize the truth:
You don’t need more tools. You need leadership. You need direction. You need someone who knows what they’re doing and actually gives a damn.

Schedule a meeting.
Let’s talk about your goals.
Let’s build something worth showing off.
I’ll wait.

Ready to Elevate Your Brand? Let's Talk.

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