We sent our videographer, Josh, to Blue Oval's Speed Shop every day that Jim worked on the Ford Mustang for about 30 minutes each time. Our goal was to create a killer video that would capture the attention of social media Ford enthusiasts. And that's exactly what we did. Bahlr created a build-centered interview video that garnered multiple-times more views than Jim's social media pages even had followers in the first place and could be right at home on the largest auto-enthusiast YouTube channels and television shows. This video became a prominent cornerstone of our community's understanding of Jim and Blue Oval Speed Shop and is still shared today.
Along with the need for chronicling the Mustang build via video, Blue Oval Speed Shop came to us with a goal of giving his website a much-needed facelift, and a new Shopify-powered sales funnel for selling individual parts for various Ford vehicles to Ford owners around the country. Bahlr, which has a couple auto enthusiasts on-staff, even went as far as to source products for Jim and Blue Oval Speed Shop to get him started and to begin automating the selling and shipping processes via partnering with parts providers around the world.