While the initial $1000 budget continued running, our first step was to work on a more professional and trustworthy rebrand, as well as a new website, before we overhauled the actual ads themselves. If Corbin Custom Works was going to be trusted on the same level as Polaris, CanAm, and Honda themselves, we had to give Corbin a facelift that reflected a company on that level first and foremost. Although website aesthetic was a focus, the main reasoning behind the redesign was reformulating and redeveloping the user flow of the website to something that would be easier to navigate and thusly increase the conversion rate. With a low conversion rate, it doesn’t matter how well-built a company’s ads are or how much money they spend, it’s next to impossible to turn a profit off of those ads. Luckily, Corbin’s products were highly sought-after quality products, and despite a low conversion rate, their sales were still turning a profit after adjusting for organic SEO traffic. That being said, there was plenty of room for improvement.
Upon launching the new set of Google Search and Shopping Ads, we saw a massive increase in sales and conversion. After a year of management, we were able to achieve record numbers at the end of 2018, with over a 1,200% Return on Investment on Google Ads alone. As a whole, we were able to attribute 726 website checkouts to Google Ads, and saw an incredible site-wide conversion rate of just over 2.25%.