Throughout the site, content is easily digestible, while design is not too repetitive. We wanted to make sure that as much of the content could stand out, as each touched on a different key point that was important to Hart Capital. Above, you can see the initial touching point the prospect has with Hart Capital. Hart Capital communicates how choosing a financial advisor can be tough, and a decision that they agree, shouldn't be taken lightly.
Below you are able to see how we showcased the services that Hart Capital specializes in, when it comes to work with clients. The reason for these different service focuses, is because Hart Capital understands that each individual has a unique investment plan, goal, and route they wish to take. Many people need portfolio management, while business owners may want to explore their options when it comes to starting retirement programs for their employees.
It is important that each page received special attention so that content found on that page, didn't feel crammed, or forced into a certain layout. With website design, it is important for content and design to work together, so neither one feels out of place. Another example of this with Hart Capital Management is their About Us page. We continued to design pages to work with the content, not against it, in order for it to flow no matter what page the user found themselves on.