Bahlr Media Haven Real Estate Group

Flooded a saturated market with strategic video content for consistent success

The Brief

Haven Real Estate has three locations, one in Coeur d’Alene, ID, Spokane, WA, and Moses Lake, WA. Their goal when they came to us was to utilize the tact of flooding social media with video content. Haven Real Estate has many brokers and agents within their group, so we would use that to our strategy. We would highlight top agents in all of the locations, utilize client testimonies and agent testimonies, as well as provide their social media audience with as much value as possible, making Haven become the industry leader.

The Problem

The difficult part about all of this is that real estate is widely popular and oversaturated in the Pacific Northwest. Brokers and agents are everywhere. It seems everyone knows at least five real estate agents. How would we create content that would make Haven stand out amongst an industry flooded with competitors? On top of this, Facebook has implemented new rules for Special Ad Categories with Housing Opportunities, making it really inefficient to run paid ads for real estate, and for that reason, Haven Real Estate Group has doubled-down on their organic presence.

The Solution

We sent out a production crew to film with Haven agents in both Coeur d’Alene and Spokane. We were making the most out of their time and our time to create the most content possible for Haven to post and flood their social media pages. A part of our strategy was to film testimonials for social proof. Whenever we can create more trust for customers, especially in real estate, that's always a win.

The Conclusion

Video production is one of the best forms of content creation you can do, but you have to be consistent with it. This is why we went monthly to film multiple videos each time to ensure the consistency they needed in an abundant market. Not every industry can double down on Facebook ads, so we decided to still use one of the most popular platforms to our advantage by distributing video content organically.

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