Bahlr Media was originally approached by HWCA because their brand was built outside of a professional agency, and was lacking resources like a vectorized logo, official colors and typefaces, and useable files. They were also unhappy with the brand as it was and, while not wanting a full rebrand, wanted a brand refresh to create a more professional look for the website.
HWCA’s website was built on Wordpress, and used standard plugins to cobble together an approximation to what they were looking for, which was a system that could be used to train and certify new health coaches. The system was very difficult to manage from the content creator and ownership side of things however, and navigating the network of pages between courses and lessons was difficult for users and needed streamlining.