As they expanded into other markets, and with recent changes in leadership, Helbling Benefits Consulting looked for a company that could help with a complete branding project. They wanted their logo, website, and overall presence in the industry to reflect the changes in the company.
Bahlr was honored to be chosen for the rebranding of Helbling, an established community leader. We believe that shared values and mutual emphasis on client needs played a significant part.
After a set of meetings, hours of study, and a full day of on-site interviews with the staff, Bahlr presented ideas of new name possibilities. The decision was made to change the name to reflect the new ownership and for a new custom website to be designed and developed. From a rigorous process involving all the employees and the team at Bahlr, "The Murray Group" was born. A new logo, a new name, one set of colors, and it was the beginning of consistency.
Meanwhile, the new website was in development with a focus on a better user experience for both current clients and new ones to be. The site launched in March of 2017, with an easy-to-use CMS giving the client an option to make changes, while we provide full support for the site. The site is fully responsive for mobile devices and optimized for search and social media.
We also designed new building signage and business cards, updated social media profiles, and produced videos. Each element accurately portrays The Murray Group - who they are and what they stand for.
We are truly proud of building and managing the brand for The Murray Group, a leader in our community that gives back in so many ways. We're always looking forward to see what we can come up with next, and bring it to fruition.
