Pathfinder Academy is a program designed to train young adults to be leaders through a military style training expedition. As you could imagine, parents need to fully trust this company before sending their child out with them for days; that's where we come in. We collaborated with Pathfinder Academy to build a brand that would communicate the trust they needed, while not being too intimidating for people to be interested in joining. Luckily, an outdoor style brand is fun to design aesthetically and strategically, especially here in the Pacific Northwest.