Why Video Marketing Matters

According to a study done by Microsoft, on average, the attention span of people is now 8 seconds or less. Now, think about traditional marketing; do you think in 8 seconds, you could get your audience engaged enough with your product or service to make an impact? That’s where video marketing comes in.

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Video has been creating connections between businesses and clients for years. When creating videos, you are creating engagement with your clients, this in turn can facilitate in gaining their trust. Gaining trust, is a great way to maintain happy, long-term clients. Video marketing is a way to connect to your clients on a personal level. Videos give your audience a chance to get a real glimpse at what you and your company are doing. The trick with video marketing is to tell a story, rather than share a sales pitch. When telling a story, you are able to connect more with your viewers emotionally. Storytelling will sound more authentic and genuine to you audience and in turn they will be able to relate more to the videos and leave a last impression. If you only focus on product or service features and benefits, there is a disconnect between the video and viewers as it is not necessarily personal and relatable.

Video marketing enables you to capture your audiences’ attention and communicate in effective ways that can leave lasting impressions. This type of marketing can help facilitate branding your company. When creating consistent video content, viewers will be able to recognize logos, colors, and message and link back to your company. Video marketing develops deeper connections with viewers. There’s a psychology behind being able to connect the dots, when viewers see your company and employees’ in videos’ they are forming a relationship with what they see.