There was a time when advertising was poetry. When men and women sat in smoke-filled rooms and wrestled with the human condition — not for the sake of impressions or metrics, but for the chance to move another soul. That era has long been romanticized, but its spirit — the relentless pursuit of truth through storytelling — has been buried under noise, algorithms, and empty deliverables. mADman is the resurrection of that spirit. It is the story of one man, Corey Jeppesen, and the movement he leads through BAHLR: a rebellion against hollow marketing, a return to the intimacy of message, and a love letter to the craft that built this industry.

Corey is not an ad man in the modern sense — he is a mad man in the truest one. Mad enough to believe that advertising still matters. That a brand is more than a logo, and a campaign is more than content. That business owners, dreamers, and creators deserve to be understood before they are sold. Through BAHLR, he’s redefined the role of the agency — not as a vendor, not as a production house, but as an interpreter between vision and audience. He believes that true advertising is not a transaction; it’s a translation. It’s the dance between what a client believes and what their audience feels. And when those two steps finally find rhythm — that is where the magic happens.

mADman is both the chronicle and the crusade. It is the voice for those who still believe in craftsmanship — for those who build relationships before they build campaigns, who ask “why” before they ask “how.” It exists for the marketers, producers, and storytellers who see the cracks forming in modern communication and choose not to look away. It stands for the idea that alignment beats applause, that message outruns manipulation, and that the heart of advertising has never been the sell — it’s the connection.

This is not a competition; it’s a convergence. The mADman is not here to disrupt or dominate. He is here to harmonize — to bridge the gap between agency and production house, between client and consumer, between what is said and what is felt. Every agency needs a madman. Every production house needs a madman. Every company, every brand, every soul that seeks to be understood needs someone who can listen in both directions — to the dreamer and to the world they’re trying to reach. That is what Corey Jeppesen is. That is what BAHLR stands for.

mADman is the declaration that true advertising is alive — not in the boardrooms, but in the conversations, the coffees, the late-night edits, the quiet moments when someone finally says, “They got it. They really got it.” It’s the proof that message still moves mountains, that humanity still sells, and that being mad enough to believe in this work is the only way to keep it alive.
We are not the industry. We are its soul — rediscovered, reimagined, reborn.