The Highly Successful Advertising Campaign I Watched Get Shut Off
What one local case study taught me about the psychology of advertising.
Nobody Warns You About Success
As an advertiser, I’ve had the privilege of spending my career inside other people’s businesses. My office might be in Hayden, Idaho, but most days I’m somewhere else entirely…
How advertisers advertise
There is something deeply ironic happening in the advertising industry right now. The very people responsible for helping businesses communicate value…
What Have You Done For Me Lately?
There is a strange and often unfortunate dynamic that exists between advertisers and business owners, especially in the world of small business.
Patience in Advertising
One of the most interesting aspects of working in advertising—particularly with small businesses—is understanding how much education is actually involved in the relationship.
Bahlr Is Too Expensive
Over the last 12 years of operating Bahlr as an official agency—and truthfully, over 20 years of being involved in advertising, creative work, branding…
Talent Isn’t Enough
There’s a moment that happens to almost every entrepreneur at some point in their journey. You realize you’re good. Maybe even really good.
The Oven vs. The Microwave.
Your business is not simple. It’s layered, built with intention, and made up of multiple ingredients working together—your brand…
The Work Is the Work. The Relationship Is Everything.
There’s a fundamental misunderstanding about advertising that I see all the time, especially from business owners…