Content Creation is King
There are numerous social media platforms out in the world right now. There’s a saying that if you want to make money in your business then you need to stop the customer in their tracks by jumping in front of them.
How can you do that?
Be on these social media platforms. The more you are in front of you demographic the more brand awareness you’ll have. The more people will know you exist and what your services or products are that you offer.
A great place to start is to get your branding on all the platforms. For example, Facebook, Youtube, Twitter, LinkedIn, and Google+ all have profile photos and cover video/photos. It’s vital that you place nice looking videos or photos in these places. That’s going to help build trust that your company is real and not just some random page. It’s kind of like how when you walk into a store and you judge it by how it looks, it’s the same thing for your website and social media profiles.
The next thing you’ll want to do is get some content on each platform.
- For Instagram you should aim to immediately cover up the first 9 spots so that your instagram is filled up and there is no blank space.
- For Facebook and Twitter, it would be great to get at least 5 things posted up.
- Pinterest you can aim to create a board with a few posts to start.
- Youtube is a bit harder but if you can get at least one video up that would be a great place to start.
- If you want to be on Tik-Tok, aim for a couple video’s in the first day. Tik-Tok is kind of easy to create content on in that you can post a video that’s only 15 seconds and make in like 10 minutes easy – from idea, to execution to posting.
If you’re just starting a page you can post some articles relating to your brand, you could use Canva to create some graphics with tips, sayings, quotes or something else that pertains to your business. Try not to make every post a sale post. A good general rule of thumb is to provide value to your customer and then ask people for the sale; about 1:10 ratio. You can modify this as you go but this is a good place to start. You can also go on each of these platforms and follow industry’s that are similar to you and start absorbing ideas and content strategies for the future.
The next thing you’ll want to do is get some content on each platform.
- Use your cell phone and go live on any of the platforms that offer it
- Use your cell phone and make a video (make sure to post on each platform natively)
- Trade someone product/services for content
- Hire an agency like us to do all of this for you
It’s important that you diversify your posts with a majority of it being video. Video is the king of content right now and we believe that it will stay like this for a long time, as it already has. So get out there, show off your business and step in front of your ideal customer by being present everywhere with tons of content creation.
Remember, content is king.
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