Hiring a Creative Employee vs Hiring a Creative Agency

Feb 3, 2025

When people think about their business, they’re often so busy running it that they struggle to determine the value of different needs.

So, I want to take a moment to talk about that.

The Mindset Around Branding & Digital Presence

I often meet with potential clients for a needs assessment, and many times, I hear something like:

“We just need to throw something up quickly to show what we do.”

On the other hand, some business owners understand the real value of building a strong online brand. They see it as essential—not just to their business, but to their entire life.
They recognize that their business is what sustains them and their families. And the best way to free up more time for what matters is automation.

Your Digital Presence is Your Best Employee

It’s critical to understand that your branded digital presence is an automated system working for you 24/7.

Businesses spend an average of $66,000 per year on a single employee. Yet, 95% of my services cost far less than that—while delivering significantly more value.

(Salary source: https://www.sofi.com/learn/content/average-salary-in-us/)

Many businesses hire internal staff to build their website, create content, and establish branding. But that process is slow, expensive, and requires constant oversight—babysitting, training, micromanaging, and paying a full salary just to make sure things get done.

Meanwhile, hiring me means:

You get a seasoned, professional expert.
You get high-quality results—faster.
You save money—because I cost a fraction of a full-time employee.

Shifting the Perspective on Cost

The problem is, when a business owner sits down with me and we talk budget, they sometimes view my prices as “expensive.”

But the reality is, they’re not comparing it to the right thing.

Your brand presence, website, and video content are NOT just add-ons—they are essential. They are the most cost-effective, hardest-working “employees” you will ever have—working around the clock without breaks, sick days, or payroll expenses.

Think about that.

Hire a Professional, Not an Order-Taker

Finally, when hiring a company like mine, you don’t want someone who acts like an employee.
You want a professional, experienced, and efficient leader—someone who knows what it takes to get your brand built the right way.

Not an order taker.

Not a subcontractor who needs constant direction.
A true expert should have a clear system, a proven process, and a deep understanding of branding, web design, and content creation—so they can guide you to the best decisions without you having to figure it all out yourself.

So, if you’re thinking about your business’s digital presence, make sure you see it for what it really is: your most valuable asset, working for you 24/7, at a fraction of the cost of an employee.

Let’s build something that actually works for you.