Behind the Scenes

How Bahlr Helped NIC Drive Enrollment for Their Workforce Training Center

At Bahlr, we believe the best projects start with collaboration, a clear purpose, and a passion for storytelling. When North Idaho College approached us to promote their Workforce Training Center, we knew this was an opportunity to create something truly special.

The Mission: Inspire Enrollment

NIC’s Workforce Training Center focuses on certified, practical jobs that lead directly to successful careers—no traditional degrees required. Their programs are thriving, and they wanted to show prospective students how these courses prepare them for real-world success.

The Process: Collaboration & Creativity

During our initial meeting with NIC, we uncovered their unique story and identified how best to share it. From this discussion, we developed a video concept that reverse-engineered the student experience:

  • Start with the results: Showcase graduates thriving in their careers, highlighting the real-world impact of NIC’s programs.
  • Climax with the classroom: Build anticipation by revealing the message, It all starts here, with dynamic classroom footage.

Our goal was to make the audience feel the excitement of transformation and opportunity, driving home the value of NIC’s Workforce Training Center.

The Outcome: A Hit Across the Board

This video was a success from every angle. Approved without a single edit, it resonated with NIC leadership and was embraced as a key promotional tool. It now airs on KXLY, inspiring new students to join programs that deliver real-world results.

Why This Matters

At Bahlr, we pride ourselves on crafting stories that connect and campaigns that deliver. This project is a testament to the power of collaboration and thoughtful storytelling to achieve meaningful results.

Ready to Share Your Story?

Whether you’re an educational institution, business, or nonprofit, we can help you create impactful campaigns that connect with your audience. Let’s start a conversation about your goals today—contact us by calling or texting at 208-966-2400 or corey@bahlr.com.

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