Overview
When Luke Kjar and his leadership team approached Bahlr, MØDE was already a living, breathing concept—a bold, all-in-one lifestyle campus built on connection, creativity, and family.
It had schools, fitness, yoga, music, co-working, and coffee all under one roof. What it didn’t have was clarity.
To the public, MØDE was a mystery. Some thought it was a church. Others thought it was a yoga studio, a gym, or a private school. Each guess captured a piece of the truth, but not the full picture.
That’s where Bahlr came in. Luke and his team weren’t just looking for a marketing vendor—they were looking for a strategic partner who could bring organization, articulation, and direction to an already powerful brand. The goal was to translate the heart of MØDE into language, visuals, and communication that would finally make sense to the community.
Through deep collaboration, ongoing consultation, and high-level creative execution, Bahlr was brought in to align the message, guide the rollout, and build a foundation for how MØDE tells its story moving forward.
The challenge: distill a complex and evolving ecosystem into one powerful, unified message that could be understood by anyone who saw or heard it.
The Challenge
When Corey and the Bahlr team began, MØDE had all the right ingredients—vision, talent, and purpose—but struggled with communication and structure. The brand was visually strong and conceptually rich, but inconsistent in how it was described and understood.
Our job was to diagnose, define, and direct.
We started by spending weeks immersed in the campus—interviewing leadership, staff, and members to uncover the soul of MØDE. What we found was an authentic culture built on community and intentional living—a place where people truly gather with purpose.
The Strategy
1. Establish a unified narrative:
2. Create a message that connects every element—school, co-working, fitness, yoga, coffee, and music—under one identity.
3. Tell the story through video:
4. Launch a four-part Anchor Video Series that clearly introduces MØDE’s purpose, people, and programs.
5. Build the digital experience:
6. Design a new website and landing page architecture that simplifies MØDE’s story, provides clear navigation for visitors, and integrates marketing automation for community engagement.
The Execution
The first step was storytelling. We sat down with Luke Kjar and the department directors to create a series of cinematic anchor videos that each served a distinct purpose:
1. MØDE: The Vision
This short introduction with founder Luke Kjar sets the foundation for what MØDE truly is: a campus built for families and community to thrive together.
Luke explains how MØDE came to life—an ecosystem where parents can work, children can learn, and everyone can live healthy, connected lives.
2. MØDE Fitness
Inside MØDE Fitness, the focus is on strength, health, and balance. This anchor video introduces the energy of the fitness side—where coaching, community, and personal goals come together.
3. MØDE Co-Working
This video explores how MØDE Co-Working gives professionals, entrepreneurs, and creatives a place to work where energy meets inspiration. Parents can build their business just steps away from where their children go to school.
4. Rock School Northwest at MØDE
Rock School Northwest, part of the MØDE campus, is where creativity and confidence take center stage. This video highlights the passion behind youth music education and how it fits into MØDE’s larger mission of growth and connection.
Digital Development
To support the campaign, Bahlr designed and developed a new MØDE landing page to serve as a temporary digital hub during the brand rollout. The landing page introduces visitors to each area of MØDE through dynamic tiles and clear calls to action—while driving traffic to a contact form for tours and inquiries.
As the full website continues to evolve, Bahlr is leading all copywriting, page hierarchy, and UX strategy—translating the brand’s multi-layered mission into a seamless digital experience that unites school, fitness, creativity, and work under one clear message.
The Partnership
While much of Bahlr’s early work with MØDE focused on producing clear, high-quality communication through video and web design, the real foundation of our collaboration has always been deeper than deliverables.
Bahlr was brought on under an annual consulting agreement—not to simply make videos or design assets, but to align and elevate the entire communication strategy of MØDE. The agreement centered around execution and alignment, ensuring that every part of the brand—internal communication, marketing, and public messaging—moved in the same direction.
Corey Jeppesen and the Bahlr team were intentionally embedded into the daily rhythm of the MØDE campus, working on-site at least one full day per week and averaging roughly twelve hours weekly. This level of access allows Bahlr to collaborate directly with administration, staff, and leadership—building continuity, warming the internal team to new creative initiatives, and ensuring MØDE’s message evolves in real time with its growth.
This partnership has created an open, creative feedback loop—where ideas can move quickly from concept to execution, and the brand continues to mature under consistent direction, not sporadic production.
The Result (So Far)
This is just the beginning.
The launch of the MØDE Anchor Video Series marked the first time the brand’s story was told in a cohesive way. The videos are now running across social media and YouTube, warming up the community and reshaping perception.
Already, engagement is climbing, inquiries are increasing, and the public narrative around MØDE is shifting—from confusion to curiosity, and from curiosity to connection.
Bahlr is proud to be the creative partner translating Luke Kjar’s vision into a clear, powerful message that resonates with families, professionals, and dreamers alike
