Case Study
Bier Haus
Project Name
Bier Haus
Year
2023
Deliverables
Branding guide, Full Website, Design, Developing
Technologies
HTML, CSS, Javascript, Divi
When Bier Haus came to us, their branding existed only in a basic format. Recognizing the potential for a stronger brand presence, we embarked on a detailed process to create a full-fledged brand guideline. This included:
Logo Refinement: We took the existing logo and refined it to ensure it represented the brand’s character and values more accurately.
Color Palette Identification: We identified a set of brand colors that resonate with the Bier Haus’s identity, ensuring consistency across all platforms and materials.
Typography Selection: Choosing the right fonts was crucial to maintain the brand’s voice and enhance readability.
The outcome was a robust brand guideline that provides Bier Haus with the tools to maintain brand consistency across all their marketing efforts.
Logo Architecture
Our logo is a valuable element of our visual identity.
The example is intended to demonstrate how to structure the logo to ensure that it is always presented in the best balance.
Using Our Colors
Primary Palette
The primary palette for Bier Haus is crafted to embody the vibrant and inviting atmosphere of this beloved local establishment. These carefully selected colors evoke a sense of warmth, community, and enjoyment. By consistently using these hues across all branded materials, Bier Haus ensures a cohesive and recognizable visual identity that enhances their brand presence and engages their patrons effectively.
Website Design & Development
With a new brand guideline in place, we moved on to the next phase: designing and developing Bier Haus’s website. Our goal was to create a digital presence that not only reflects the brand’s new identity but also enhances the user experience. Key features include:
User-Friendly Navigation: We structured the website to ensure visitors can easily find information about the menu, events, and special promotions.
Visual Appeal: The website design incorporates the new brand colors and typography, creating a visually cohesive and engaging user experience.
Responsive Design: Ensuring the website is accessible and looks great on all devices was a top priority, allowing Bier Haus to reach their audience wherever they are.
Menu Design: Alongside the website, we also revamped Bier Haus’s menu. The new design is an extension of the brand guidelines, featuring:
Clear Layout: A user-friendly layout that makes it easy for patrons to find and choose their favorite dishes and drinks.
Brand Consistency: The menu design incorporates the new brand colors and typography, maintaining a consistent look and feel across all customer touchpoints.
Enhanced Visuals: High-quality images of menu items to entice and engage customers.
Conclusion: The comprehensive branding overhaul, combined with a user-friendly and visually appealing website and menu design, has significantly enhanced Bier Haus’s brand presence. The new brand identity not only aligns with their vision but also sets a solid foundation for future growth and customer engagement.
