Case Study
He Had the Work.
We Built the Brand.
Services Provided
- Naming
- Brand Strategy
- Visual Identity
- Brand Guide
- Website Design
- Ongoing Content
The Opportunity
When Brook Sebren approached us, his business wasn’t a startup — it was already running at full speed.
A rare career shift had opened the door to a highly specialized role in ground testing for turbine farms, and Brook stepped through it without hesitation. His work quickly gained traction across the country, and while the opportunities kept growing, his brand wasn’t keeping up.
At the time, the business was operating under the name Reliant, with a logo and visual direction pulled together on Fiverr by an overseas designer. The effort was there, but the result was confused — close, but not quite. No clear message. No defined color structure. No system for growth.
Brook saw what was happening around him and knew he couldn’t afford to miscommunicate what he did. If someone was going to look him up, everything they saw needed to feel sharp, confident, and aligned with what he was actually delivering in the field.
That’s when he called Bahlr.
The Process
We began the way we always do: by listening.
Brook shared what he was doing, how it started, and what he hoped it could become. We got the full story — not just the technical explanation, but the human part too. And from the first conversation, it was clear: this was bigger than a logo.
The original branding from Fiverr had some raw elements that showed promise, but it lacked focus. The color palette was inconsistent. The messaging didn’t land. And the name Reliant — while functional — was so generic it disappeared in a Google search.
So we made two bold moves at the same time:
We changed the name to something more personal and meaningful — BROOK — and we rebuilt the brand from scratch.
Using what little equity existed from the old brand, we refined and reshaped it into something clean and ownable. We established a typography-first brand mark, introduced four foundational brand colors, and designed a full logo system with stacked, horizontal, and one-color variations that would hold up in any environment — from digital to job site signage.
We simplified the messaging to make it immediately clear what Brook does and why it matters. And we delivered a full brand guideline to ensure consistency moving forward — for apparel, for marketing, for vehicles, and for anything else this business touches.
Brook’s business is built on trust — and the website needed to reflect that.
We kept the layout clean and the copy direct. No jargon. No overthinking. Just clarity, credibility, and call-to-action. The site is structured to explain what Brook does in a way anyone can understand, while still appealing to the high-level partners and contractors who depend on this work.
While we’re still in the content phase, the website already serves as a professional hub for incoming leads and growing partnerships. And we’re continuing to expand it in real time as Brook’s work scales nationwide.
The Outcome
Today, BROOK is a brand with purpose. It’s confident, grounded, and built to grow — all because the founder had the awareness to recognize that his brand, website, and communication needed to match the value of the work he was already doing.
This project wasn’t about creating something flashy. It was about creating something true — something that could scale, resonate, and lead with clarity.
If you’re in that same spot — where the business is happening all around you, but the branding and communication aren’t keeping up — then this is your sign to stop waiting. Let’s build something that actually represents what you’ve worked for.