It’s Not the Size of the Brand—It’s How You Use It

It’s Not the Size of the Brand—It’s How You Use It

It’s Not the Size of the Brand—It’s How You Use It In the world of business, branding, and advertising, there’s a common misconception: that the way your brand looks is the beginning and the end of your success. But let’s be clear—it’s not the size of the brand, it’s...
Read the Room

Read the Room

Read the Room By Corey Jeppesen, Bahlr One of the biggest, most expensive, and most frustrating mistakes I see—across the board, no matter the industry, no matter how big the name—is entrepreneurs and business owners failing to read the damn room. I don’t care if...
You Picked Talent Over Leadership

You Picked Talent Over Leadership

You Picked Talent Over Leadership and that’s why it’s not working. I’ve been in advertising and creative production long enough to see the landscape shift, tilt, and collapse over and over again. I’ve weathered the industry’s highs and lows, and I’ve watched wave...
Hiring Bahlr vs. Hiring an Employee

Hiring Bahlr vs. Hiring an Employee

Hiring Bahlr vs. Hiring an Employee Why Your View of Value Might Be Off Every so often, I get an email from a prospective client that reminds me why the work we do at Bahlr is as much about education as it is about execution. Recently, I met with a local business...
From Classroom to Creative Director

From Classroom to Creative Director

From Classroom to Creative Director Lessons I Shared with the Next Generation of Designers Last week, I had the privilege of speaking to a group of graphic design students—young creatives on the edge of launching their careers. It was surreal to be back in a college...
Stop Selling Boats—Start Selling the Ocean

Stop Selling Boats—Start Selling the Ocean

Stop Selling Boats—Start Selling the Ocean So, you think entrepreneurs are looking for a video guy? A web developer? A graphic designer? You post content, push out ads, and throw up images trying to bait business owners into paying you for creative assets—videos,...