Case Study
Crafted Stone
When Crafted Stone approached us, they wanted a clean, professional refresh of their brand and website to reflect their strong presence in the community as the leader in custom stone countertops. Their goal was to ensure their digital foundations exuded trustworthiness and aligned with their reputation on social media and in the industry. Bahlr was up to the task of delivering a polished, cohesive brand identity.
Project Name
Adept Construction
Year
2024
Deliverables
Branding guide, Website Design, Development
Technologies
HTML, CSS, Javascript, Divi
As part of the branding process, we focused on maintaining the integrity of Crafted Stone’s original logo while refining it for modern digital and print applications. This meant creating a vectorized version of the logo, setting clear brand colors, and establishing a comprehensive brand guideline that captured the essence of Crafted Stone’s professionalism, creativity, and craftsmanship. This solid foundation enabled us to develop their identity consistently across all platforms.
Logo Architecture
Our logo is a valuable element of our visual identity.
The example is intended to demonstrate how to structure the logo to ensure that it is always presented in the best balance.
Using Our Colors
Primary Palette
The primary palette for Crafted Stone reflects the luxurious and precise nature of their brand. These colors are carefully chosen to evoke a sense of modernity, craftsmanship, and connection to the lush landscapes of Coeur d’Alene. By consistently using these hues across all branded materials, Adept Construction ensures a cohesive and recognizable visual identity that reinforces their commitment to excellence and innovation in the construction industry.
Website Design & Development
When Bahlr came on board, Crafted Stone had a basic Squarespace website that served its purpose but did little to showcase their expertise. We completely overhauled their web presence by developing a new WordPress site with a focus on usability and visual storytelling. The new website features engaging video content and an easy-to-navigate builder palette and surfaces page, allowing clients to explore their options with ease.



Crafted Stone also hired Bahlr for quarterly video content production. These videos are designed to highlight different facets of their business—from templating and fabrication to installation. The ongoing video series showcases their team, their process, and their commitment to quality, continually reinforcing their brand identity and leadership in the industry.
Crafted Stone – Meet the Owners, Nicole and Justin | Bahlr Media
Crafted Stone – Crafting Stone Countertops | Bahlr Media
Results
Crafted Stone received the complete package from Bahlr: a reinforced brand identity, a fully developed and functional website, and ongoing video content that continues to elevate their digital presence. They are now running on all cylinders in the world of digital real estate, maintaining their status as the go-to provider for stone countertops in their area.