Case Study
Establishing a Unified Brand and Digital Hub for Idaho’s Health Initiatives
The Greater Idaho Healthcare Coalition (GIHCC) partnered with Bahlr after witnessing the successful branding transformation of NIHCC. GIHCC sought to establish a compelling, cohesive identity that could reflect their values and enhance their outreach. The process was intensive and thorough, involving over 50 unique branding concepts before the final choice emerged. The resulting brand and guideline were meticulously crafted to represent GIHCC’s role in supporting health and emergency preparedness efforts.
Project Name
Alpha Arcane
Year
2023
Deliverables
Branding guide, Website Design
Technologies
Figma, Adobe Creative Suite
The Greater Idaho Healthcare Coalition (GIHCC) partnered with Bahlr after witnessing the successful branding transformation of NIHCC. GIHCC sought to establish a compelling, cohesive identity that could reflect their values and enhance their outreach. The process was intensive and thorough, involving over 50 unique branding concepts before the final choice emerged. The resulting brand and guideline were meticulously crafted to represent GIHCC’s role in supporting health and emergency preparedness efforts.
Logo Design
Our logo is a valuable element of our visual identity. The example is intended to demonstrate how to structure the logo to ensure that it is always presented in the best balance.
Color Palette
This primary palette should be used on all branded materials.
These colors are the foundation of our brand and must be used to build brand consistency.
Consultation
Throughout the project, Bahlr provided strategic consulting to ensure that GIHCC could effectively integrate their new brand into all operational aspects. This included guidance on adopting consistent branding practices across communication channels and establishing a .gov domain and email addresses for enhanced credibility.