Case Study
A Comprehensive Approach to Healthcare Coalition Branding and Digital Presence
The Northern Idaho Healthcare Coalition (NIHCC) engaged Bahlr to redefine its brand identity, enhance its communication tools, and strengthen its online presence. This multi-phase project included creating a modern and effective brand, developing essential graphic materials, offering strategic consultation, and building an extensive website that unified all three major Idaho healthcare coalitions—NIHCC, GIHCC, and WIHCC. Through close collaboration and expert guidance, Bahlr provided NIHCC with the tools needed to effectively communicate their mission, engage stakeholders, and streamline user experience across their digital platforms. The outcome was a cohesive, professional representation of the coalition’s vital role in the community, supporting their mission to improve health and emergency preparedness throughout Idaho.
Services Provided
- Branding Services
- Website Design & Development
- Graphic Design
- Branding Services
- High End Video Production
The Northern Idaho Healthcare Coalition (NIHCC) has partnered with Bahlr for several years, navigating the evolution of their brand identity through multiple phases. While the branding process spanned a significant period, true progress was achieved when a new administrator with a clear vision took the helm. This leader’s dedication led to the rediscovery and refinement of a branding concept that Bahlr had presented in previous years. The final brand is strong, modern, and effectively embodies NIHCC’s role in providing essential health and emergency preparedness services for the community. Bahlr crafted a comprehensive brand and guideline that aligned with NIHCC’s mission, ensuring their message is communicated with clarity and professionalism across all channels.
Logo
Our logo is a valuable element of our visual identity. The example is intended to demonstrate how to structure the logo to ensure that it is always presented in the best balance.
Color Palette
This primary palette should be used on all branded materials.
These colors are the foundation of our brand and must be used to build brand consistency.
Website Design
Following the successful completion of NIHCC’s branding, Bahlr undertook the significant task of developing a comprehensive website that served not only NIHCC but also the Greater Idaho Healthcare Coalition (GIHCC) and the Western Idaho Healthcare Coalition (WIHCC). This ambitious project aimed to unify the efforts of all three coalitions under one digital roof. Bahlr designed a homepage that effectively introduced and directed users to the specific coalition relevant to their needs. Once users selected their coalition, they could seamlessly navigate through an array of custom features, including an integrated calendar for events and meetings, accessible documents, and messaging tools. This cohesive platform streamlined user experience and reinforced the interconnectedness of Idaho’s healthcare coalitions, promoting collaboration and accessibility across the state.
