Case Study
A Comprehensive Approach to Healthcare Coalition Branding and Digital Presence
The Northern Idaho Healthcare Coalition (NIHCC) engaged Bahlr to redefine its brand identity, enhance its communication tools, and strengthen its online presence. This multi-phase project included creating a modern and effective brand, developing essential graphic materials, offering strategic consultation, and building an extensive website that unified all three major Idaho healthcare coalitions—NIHCC, GIHCC, and WIHCC. Through close collaboration and expert guidance, Bahlr provided NIHCC with the tools needed to effectively communicate their mission, engage stakeholders, and streamline user experience across their digital platforms. The outcome was a cohesive, professional representation of the coalition’s vital role in the community, supporting their mission to improve health and emergency preparedness throughout Idaho.
Project Name
Alpha Arcane
Year
2023
Deliverables
Branding guide, Website Design
Technologies
Figma, Adobe Creative Suite
The Northern Idaho Healthcare Coalition (NIHCC) has partnered with Bahlr for several years, navigating the evolution of their brand identity through multiple phases. While the branding process spanned a significant period, true progress was achieved when a new administrator with a clear vision took the helm. This leader’s dedication led to the rediscovery and refinement of a branding concept that Bahlr had presented in previous years. The final brand is strong, modern, and effectively embodies NIHCC’s role in providing essential health and emergency preparedness services for the community. Bahlr crafted a comprehensive brand and guideline that aligned with NIHCC’s mission, ensuring their message is communicated with clarity and professionalism across all channels.
Logo Design
Our logo is a valuable element of our visual identity. The example is intended to demonstrate how to structure the logo to ensure that it is always presented in the best balance.
Color Palette
This primary palette should be used on all branded materials.
These colors are the foundation of our brand and must be used to build brand consistency.

Graphic Design
As part of the branding overhaul, Bahlr developed two impactful business card designs for NIHCC, fulfilling their need for distinctive, high-quality print materials. In a meaningful gesture, Nick and Steve, key figures at NIHCC, presented Bahlr with their very first business card during the project’s wrap-up meeting. This gesture holds great significance in Nick’s valued culture, symbolizing trust and respect. Bahlr was honored to receive this token, underscoring the importance of partnership and mutual appreciation.
Consultation
Expert-level consultation is a cornerstone of Bahlr’s approach to client projects. Throughout the NIHCC project, Bahlr provided strategic guidance to ensure seamless implementation and expression of the new brand. This comprehensive support included the coordination and approval of an official .gov domain and corresponding email addresses at hcc.id.gov, reinforcing NIHCC’s credibility and facilitating professional communication. By leveraging Bahlr’s extensive knowledge and experience, NIHCC was equipped to fully utilize their new brand to its greatest potential, enhancing their outreach and operational effectiveness.