Case Study
North Idaho College
North Idaho College (NIC) partnered with Bahlr to address PR issues and negative press through a series of impactful and emotional videos. With a focus on enhancing the college’s visibility and positive relevance in the community, Bahlr aimed to capture the essence of NIC’s offerings and highlight its commitment to student success and community engagement.
Project Name
Alex Donnolo
Year
2024
Deliverables
Full Website, Design, Developing
Technologies
HTML, CSS, Javascript, Divi
Video Content
Bahlr produced several high-quality videos for NIC, focusing on powerful storytelling and emotional engagement. Each video showcased one of NIC’s top anchor programs, blending inspiring narratives with the beautiful backdrop of Coeur d’Alene, Idaho. The campaign balanced program details with the region’s scenic beauty, reinforcing NIC’s strong community ties.
The Process
Bahlr worked closely with NIC to script, cast, shoot, and edit each video. The project was completed in less than a month, allowing for a timely market blitz. The videos were broadcast on traditional television (KXLY), streaming services, and social media platforms, creating a widespread positive impact.
The video campaign significantly improved NIC’s public image and contributed to rising enrollment numbers. The successful placement of the videos and the positive community response underscored Bahlr’s expertise in creating content that resonates deeply with viewers. The project culminated in a notable article in the local newspaper, highlighting the college’s enrollment increase for 2024 .