Case Study
North Idaho Urology
Bahlr has enjoyed a robust partnership with North Idaho Urology (NIU) for approximately five years, delivering comprehensive digital marketing services including branding, graphic design, web development, video content, and media placement. Our collaboration began when NIU sought a new direction after their previous agency failed to meet their needs. Since partnering with Bahlr, NIU has reached remarkable success and has become the go-to resource for urology in North Idaho and Eastern Washington.
Project Name
North Idaho Urology
Year
2023
Deliverables
Full Website, Design, Developing
Technologies
HTML, CSS, Javascript, Divi
When NIU approached us, they already possessed a well-recognized brand. However, the time was ripe to refresh their identity with a more modern look and establish a set of brand guidelines. These guidelines have been crucial, especially given NIU’s numerous vendor relationships, ensuring consistency and professionalism across all interactions.
Logo Architecture
Our logo is a valuable element of our visual identity.
The example is intended to demonstrate how to structure the logo to ensure that it is always presented in the best balance.
Using Our Colors
Primary Palette
This primary palette should be used on all branded materials.
These colors are the foundation of our brand and must be used to build brand consistency.
Website Design & Development
The previous NIU website required a significant redesign to align with modern standards and appeal to their primarily older demographic. Our redesign focused on creating a modern and accessible online presence that clearly communicates what NIU stands for and the services they offer, enhancing user experience and patient engagement.
Video content has been a standout area of our work with NIU. Beyond producing quarterly television commercials, we have the privilege of creating an annual campaign tied to the March Madness basketball season, promoting vasectomies. This unique campaign suggests that men might consider scheduling their vasectomy in time to recover during the basketball season, offering them an opportunity to relax and enjoy the games. Each year, the campaign is refreshed with new ideas and paired with swag boxes containing items like t-shirts and mugs. Our 2024 campaign featured a testimonial from Gonzaga March Madness legend and NBA player, Robert Sacre, discussing his vasectomy experience. This campaign not only continued to delight and engage but also earned us a Cobalt ADDY Award from the Spokane Ad Federation for our innovative approach.
North Idaho Urology Commercial
Robert Sacre + North Idaho Urology
Advance Prostate Cancer Care at North Idaho Urology | Bahlr Media Production
Award Winner
Our 2024 vasectomy campaign featuring NBA player Robert Sacre won a Cobalt ADDY Award from the Spokane Ad Federation, celebrating our innovative approach and excellence in advertising.
