North Idaho College came to Bahlr Media with a goal of increasing new student enrollment for the Fall semester.
North Idaho College is a comprehensive community college based in Coeur d’Alene with outreach branches in St. Maries, Sandpoint, Kellogg, Bonners Ferry, and Rathdrum. NIC has approximately 6,000 students enrolled in credit classes and more the 4,400 who participate in non-credit classes annually.
The team at Bahlr Media met multiple times with North Idaho College to come up with a strategy that would meet their needs and accomplish the goal of increased enrollment. Our goal was to come up with a tagline for the campaign that set a foundation for the strategy, which was heavily focused on video production.