Case Study
Stallion Fitness Center
Stallion approached Bahlr with an exciting vision: to launch a new gym in Coeur d’Alene, Idaho. As they prepared for their grand opening, they recognized the critical importance of establishing a strong brand identity from the start. They knew that to make a lasting impression in the competitive fitness industry, their brand needed to resonate with their target audience through the perfect logo, color scheme, and comprehensive brand guidelines.
Project Name
Alpha Arcane
Year
2023
Deliverables
Branding guide, Website Design
Technologies
Figma, Adobe Creative Suite
The Challenge:
Starting from scratch, our goal was to create a brand that reflected the luxury, strength, and community-focused ethos of Stallion Fitness Center. The brand needed to be timeless, adaptable, and visually compelling—qualities that would set the gym apart in the market and ensure it resonated with potential members.
What We Did:
Over the course of about 45 days, Bahlr collaborated closely with Craig and Lindsey to bring their vision to life. We began with extensive discussions to understand their goals and preferences, ensuring that every aspect of the brand would align with their aspirations for Stallion Fitness Center.
Logo Design
We created a timeless and luxurious logo that incorporated the iconic stallion, reimagined with a modern twist, inspired by high-end automotive brands like Ferrari. This logo serves as the cornerstone of the brand, instantly recognizable and symbolizing the strength and prestige of Stallion Fitness Center.
Color Palette
We developed a sophisticated color scheme featuring Lamborghini Brown, Ferrari Yellow,, among others, to evoke a sense of luxury and high performance.
The Outcome:
Stallion Fitness Center was born—a brand that not only looks stunning but also encapsulates the values of strength, vitality, and community. The brand is poised for a successful launch, and we’re excited to see how it grows and evolves in the coming months.
Stay Tuned:
As Stallion Fitness Center prepares to open its doors, we’re eager to continue supporting Craig and Lindsey on their journey. Stay tuned for updates as the brand launches and continues to grow!
