Video is Not Enough.

Oftentimes, when you see the Bahlr website or scroll through our social media, you’ll see video production. Video is being done.

Everybody who looks at it should know one of the most important facts that people often miss:

Yes, it’s a great video. Yes, it’s very high production value. Yes, it gets the job done.

But rather than being enamored, impressed, and in awe about the quality of the video, I want every potential client and client to pay attention to how the message is structured.

Quality Isn’t the Winner—Story Is

When we watch a movie as normal people, we don’t watch it for its cinematography. At least most of us don’t.

Most of us—the actual audience the movie is intended for—don’t enjoy it because of high-quality camera usage, pan shots, or color grading.
Those things are very important in messaging, and they should always go without saying. But video quality is not the thing that wins people over.

What wins people over is the structure, the messaging, and the strategy of the story.

Does it have an intro? 

Does it have a climax?

Does it have an ending?

Is there a delivery?

Is there a clear message that not only aligns with the viewer but also matches the vision of the maker, writer, or brand? 

Scaling Down to Business Content

When it comes to businesses, corporations, and small businesses, it’s the same thing.
Your message is not just a good video. It’s not just a good graphic. Those are the tools that bring your message to life.

What truly carries your message is the strategy, the pre-production, and the well-crafted story behind it.

And not only that—where is it being delivered?

It’s not always only what is being delivered, though that’s a huge part of it. It’s also about where it’s being delivered.

Are the people who need to hear your message actually hearing it? Is that video, graphic, or piece of creative being shown to them where they most frequently spend their time?

Production Alone Is Not Enough

If your ad professional is not doing these things—but only showing you their video quality or good design—then you are simply talking to a production house.

And that’s fine. That’s great. I work with many of those companies.

But where you get a home run with Bahlr is in the overall direction, strategy, and success of a message.

How that message is created, how it’s built, how it’s strategically delivered—that’s what happens once you hire us.