Case Study
Crafting a Strong, Cohesive Brand and Multi-Coalition Digital Platform
Inspired by Bahlr’s successful work with NIHCC, the Western Idaho Healthcare Coalition (WIHCC) engaged Bahlr to revamp their branding and establish a strong digital foundation. The project was comprehensive and required deep exploration, with more than 50 branding concepts presented before WIHCC selected a design that resonated with their mission and objectives. The final brand identity was bold and authoritative, encapsulating WIHCC’s commitment to community health and resilience.
Project Name
Alpha Arcane
Year
2023
Deliverables
Branding guide, Website Design
Technologies
Figma, Adobe Creative Suite
Inspired by Bahlr’s successful work with NIHCC, the Western Idaho Healthcare Coalition (WIHCC) engaged Bahlr to revamp their branding and establish a strong digital foundation. The project was comprehensive and required deep exploration, with more than 50 branding concepts presented before WIHCC selected a design that resonated with their mission and objectives. The final brand identity was bold and authoritative, encapsulating WIHCC’s commitment to community health and resilience.
Logo Design
Our logo is a valuable element of our visual identity. The example is intended to demonstrate how to structure the logo to ensure that it is always presented in the best balance.
Color Palette
This primary palette should be used on all branded materials.
These colors are the foundation of our brand and must be used to build brand consistency.
Consultation
Bahlr’s expertise extended beyond branding to provide WIHCC with tailored consultation. This support focused on ensuring the seamless integration of their new identity into all public-facing materials and operations. Bahlr also assisted in securing a .gov domain and official email system, which bolstered WIHCC’s professional standing and communication capabilities.