Case Study
Crafting a Strong, Cohesive Brand and Multi-Coalition Digital Platform
Inspired by Bahlr’s successful work with NIHCC, the Western Idaho Healthcare Coalition (WIHCC) engaged Bahlr to revamp their branding and establish a strong digital foundation. The project was comprehensive and required deep exploration, with more than 50 branding concepts presented before WIHCC selected a design that resonated with their mission and objectives. The final brand identity was bold and authoritative, encapsulating WIHCC’s commitment to community health and resilience.
Project Name
Alpha Arcane
Year
2023
Deliverables
Branding guide, Website Design
Technologies
Figma, Adobe Creative Suite
Inspired by Bahlr’s successful work with NIHCC, the Western Idaho Healthcare Coalition (WIHCC) engaged Bahlr to revamp their branding and establish a strong digital foundation. The project was comprehensive and required deep exploration, with more than 50 branding concepts presented before WIHCC selected a design that resonated with their mission and objectives. The final brand identity was bold and authoritative, encapsulating WIHCC’s commitment to community health and resilience.
Logo Design
Our logo is a valuable element of our visual identity. The example is intended to demonstrate how to structure the logo to ensure that it is always presented in the best balance.
Color Palette
This primary palette should be used on all branded materials.
These colors are the foundation of our brand and must be used to build brand consistency.
Website Design
Following the successful completion of NIHCC’s branding, Bahlr undertook the significant task of developing a comprehensive website that served not only NIHCC but also the Greater Idaho Healthcare Coalition (GIHCC) and the Western Idaho Healthcare Coalition (WIHCC). This ambitious project aimed to unify the efforts of all three coalitions under one digital roof. Bahlr designed a homepage that effectively introduced and directed users to the specific coalition relevant to their needs. Once users selected their coalition, they could seamlessly navigate through an array of custom features, including an integrated calendar for events and meetings, accessible documents, and messaging tools. This cohesive platform streamlined user experience and reinforced the interconnectedness of Idaho’s healthcare coalitions, promoting collaboration and accessibility across the state.
Consultation
Bahlr’s expertise extended beyond branding to provide WIHCC with tailored consultation. This support focused on ensuring the seamless integration of their new identity into all public-facing materials and operations. Bahlr also assisted in securing a .gov domain and official email system, which bolstered WIHCC’s professional standing and communication capabilities.