Cut the Excuses.

Cut the Excuses.

Cut the Excuses. The Small Details That Make or Break Your Business If I call your business and the first thing I hear is “Due to high call volume…“, we’ve already started off on the wrong foot. Let’s be real—every company says this now. It’s the universal excuse for...
Why I hate SEO

Why I hate SEO

Why I hate SEO Now, before I get into why I cannot stand SEO, let’s start with a brief summary of what it actually is. In the simplest terms, SEO (Search Engine Optimization) is just following a set of guidelines—primarily dictated by Google—that businesses must...
North Idaho Home Hunter

North Idaho Home Hunter

Case Study North Idaho Home Hunter North Idaho Home Hunter approached us with a brand that lacked structure, consistency, and direction. They had a strong name and local reputation—but no clear visual identity to match. Their marketing efforts had begun to fizzle out,...
The Fundamentals of Advertising

The Fundamentals of Advertising

The Fundamentals of Advertising The goal of an advertiser shouldn’t be to just create; but to also educate and develop a narrative that drives real value in the advertising industry. In a landscape saturated with emerging talent, experience remains the differentiator....
Hiring a Creative Employee vs Hiring a Creative Agency

Hiring a Creative Employee vs Hiring a Creative Agency

Hiring a Creative Employee vs Hiring a Creative Agency When people think about their business, they’re often so busy running it that they struggle to determine the value of different needs. So, I want to take a moment to talk about that. The Mindset Around Branding...