2025: A Year of Boundaries, Purpose, and Gratitude

2025: A Year of Boundaries, Purpose, and Gratitude

2025: A Year of Boundaries, Purpose, and Gratitude In a world that constantly pushes us to love everyone, to keep connections alive no matter what, I’m choosing to live differently. I don’t believe we owe anyone love, friendship, or our time just because they’re good...
What is Branding?

What is Branding?

What is Branding? When people think about branding, it’s often confused with having a logo or a slogan. While a logo is certainly a piece of your branding puzzle, it’s not the full picture. As Seth Godin insightfully pointed out, “Hyatt has a logo. Nike has a brand.”...